Help customers create brand value [molding brand impressions -- to enhance their products : the argument for and create reasons to buy, Let the products sell some more; enhance their image : the image changes, making them more of repeat customers of the centers; enhance their sales : Scientific Marketing, and let your customers can take the initiative door-to-door; We could do more, But all are conducive to branding and marketing. On to the customer usually not unusual [create] a reason to buy exquisite visual Manual : visual temptation and image to attract attention, Let color coordinated; an image of the thick photo albums : Text marketing, attracted only influential people; a rich life web site : interactive marketing, we can then go out large orders; you may need more, the same must be conducive to branding and marketing. 1. Terminal System is designed to enterprises of all sales venues designed terminal (Terminal) is accompanied by the word Computer Network with the new concept. With the development of the Internet, for the "end" is the introduction of a new meaning. Is the so-called terminal merchandise sales from manufacturers to really purchase the hands of a final Central, resplendent big city shopping centers, small remote Shan a shabby store can be included. It is the purchaser to buy the realization of the places of sales channels most crucial nerve endings. In recent years, the corporate sales focus of the obvious advancement, terminal manufacturers has become a hotly contested spot. Who has mastered the terminal, who is the winner. In other words, the sales terminal system design is the actual sales enterprises of all places design. 2, the molding of the terminal is the perfect embodiment brand image, Brand concepts to convey the spirit of the best ways to promote the implementation of brand name usually is a lot of focus on the dissemination of the terminal, embodied in the. Successful brands through a variety of means of communication terminals, the omnipresent image of their appearance. These measures should influence the people's awareness. The use of promotional products terminal Marketing is a very important part of our philosophy, it has the advantage of being direct, image, a three-dimensional, Brand transfer terminal idea is to display the entire brand products vivid image of the window. Sales shaped terminal is to establish a comprehensive, lively, a silent marketing language, Consumer groups will simply enhance the shopping behavior of the perfect shopping experience. Although graphic advertising and star of hers are seeking to enhance their brand reputation, But brand-name products are not able to get the whole picture, the real show to the consumer. Terminal through the field guide, penetration, customers can not only right product at one glance It is also within striking distance of a fashion, to immediately enjoy the feeling that the person can integrate into the brand culture. Therefore, the terminal is actually marketing advertising marketing continue, the overall brand strategies improved. Experience is the perfect end to the terminal through visual, auditory, space, display, environment, in which customers psychological, behavioral, vision, Hearing feelings, comprising the integrity of customer experience process. Customers branding impressions are by advertising and other means of communication, But the crux of the experience from the customer and terminal products direct contact formation. Therefore, brand recognition by the customer experience supported by the recognition that the customer is thus gradually forming a unified, distinctive brand image. Recognition of the content is from the terminal environment, management, and display of products, to enable customers to obtain instant brand recognition and the hearts of the consistency of perception, so as to establish an effective core brand recognition. Brand experience is consumer awareness, identifying and communicating the core brand is to establish a strong brand and an important tool for the best way. 3. Terminal System Design in branding the special role of terminal system design is the main brand of cultural lines, Based on the overall terminal space structure, product display, lighting, POP posters, audio sound, light, -- multi-faceted carefully designed to promote sales and brand culture dissemination. However, the current domestic and the training institutions, the terminal system design have not been given due attention. In contrast to this, foreign-renowned institutions in the creation of most of the commercial space design and related professional, Many well-known brands have set up special departments accordingly, the designer has been the envy of status and salary, Terminal System design of the brand and sales promotion has been the consensus. And many domestic brands of "bombing" advertising enthusiasm, foreign brands in China, Most adopt a more reasonable advertising strategy, they pay even more to the terminal image spare no effort to make careful of terminal planning, such as employees of Shopping skills shopping environment gives the psychological feelings, even a small slabs of the material and color. Terminal System design can play what role? Different viewpoints also brought different results. In the concept of brand marketing, product marketing decision merits only part of the success to achieve good sales performance, there must also be good Shopping skills, personality and distinctive image of a happy end. To achieve such a good image, it is necessary to scientifically standardized terminal system design, therefore, Some scholars describe terminal display system design known as the "visual marketing." In Chinese dictionaries to store the "field" There are two explanations : first, meet certain needs of the relatively large; second, the material existence of a basic form, can transmit the physical interaction such as magnetic field. Our traditional commercial mentions the "people" actually refers to the atmosphere of the store. While brand managers who know how to "people" implies a prosperous, wealth, But the problem is, many people will create a good "people" simply stay in business to improve the shopping guide at skill. Create a store "popular" is a comprehensive project, stores have good "people", in simple language to do two things : have a good personal relationship, salesperson and customer can easily exchange, in order to attract customers door-to-door; to create a two attract customers, the rich and distinctive magnetic personality "market." Manufacturing attract customers to the "market" must end system design efforts, Terminal not only have a clean store and palace and reasonable channel planning, aesthetics, fashion products, excellent advertising, bright lights, sweet music, and other elements, and also a distinct personality and humanity of the brand culture. In a modern society, the content of products in addition to basic functions, more to the value of the humanities. And as brand marketing, business and sell to consumers is not just a physical concept of commodities, Sales also a unique brand of cultural values. Therefore, the concept of Brand Marketing, the marketing terminal Lane work more like the fashion show staged scene. In all elements of a combination of the terminal system, the product is no longer an isolated products, but this time plays the protagonist. Consumers in the beautiful "field" Lane bought the product, but also taking away a brand culture. In modern marketing model, the designers in the initial idea, we should consider is the product of what kind of state sales. We wanted designers to enlarge the functions of the entire commercial space planning, including the overall display, lighting adjustments, passage of reasonable, and even the type of music norms. We would like to specialize in the store shopping atmosphere of understanding into the organizers, through flexible management, make stores "move," it becomes rich vigor and "lively." We have no reason to doubt the media to enhance brand advertising brought tremendous effect, However, terminal transmission system brand image and brand promotion of the special role, special terminal for customers is a direct perception and Touch brand culture functions, the former is irreplaceable. And the realization of such cultural diffusion, brand promotion, the terminal design is undoubtedly one of the most effective ways.