10-year-old boy to sing Marketing Director on a marketing lesson

 

10-year-old boy sing to the Marketing Director of Marketing, a 10-year-old a lesson not see the small boy. Rose will sell three big men. This scene three men did not send more targets. In other words, they have no such demand for consumption on the premise that has unwittingly become the boys sing successful marketing target. This is a personal three marketing director, a manager of the market, a provincial-level managers. The real story in the author himself. Story is the story. However, if the industry as a marketing colleagues looked really can taste about what stood 1:00 -- first reading the story return Experience ! Time : at 22:00 on December 18, 2004 the classroom : Xian Hui, a tavern Square lecturers : sing boy students : three patrons (a pharmaceutical factory Marketing Director, Marketing Manager, Shaanxi Province managers), Marketing Director of the Marketing Manager, was escorted to the inspection Xi'an market. Due to delayed flights and accommodation arrangements after three local flavor to the diet, "Hui Square" dinner. They chat while eating side Shaanxi market sales. Outside cabins someone knocks on the door. Subsequently an immature exploration into the smiling faces of the indoor, "some employers, good evening. let me go in? "" come! "Wearing a pale wash some of the cowboy clothes, turned on the little boy from Table 1 meters clashed with the trio said, "to see his face, Mr. several red lights necessarily a fast buck. buy a handful of flowers? ! "" You see, we took three men gave Shuixia? "Shaanxi inadvertently manager said. "Hunks gave chant!" . Because of the little boy turned to the author said. "Boy, It's would be flattering. How big? "I smile to the little boy said. "The 10-year-old. Listen to the boss accent Northeast Machado, the Northeast have the money, you can also pumped China Na! "Said the little boy! "This kid, it all sounded good, feel free to leave soon, we will not buy!" Some market manager impatient. "It does not matter to buy, I gave you one, roses can bring you luck with the opposite sex!" The naughty little boy smiled, and Rose side to a meal on the table, picked up on the side of the table to turn beer bottles filled beer, Then flash to the side quietly watching you. "This trip how soon this small guy to a few dollars more ..." The writer is obviously some anxious. Marketing Manager handed bub five yuan. Small boys skillfully received money quickly peach shirt pocket, raised his head calmly said to me, "a 10 yuan money." And the market quickly to the front of the manager behind his thin and fragile small fist to the market manager blog! I and market manager of relative smile, manager of market produce wallet, not coins Oops! Therefore, the market manager had to come up with 10 yuan in exchange for money and is prepared to small pockets of the boys and five yuan. However, the unexpected is that the little boy, he quickly took over to a copy into the pocket, and a market-oriented manager of Shenzhen Ju Yi Gong : "Thank you, and adopted her." ... ... ... ... Natural market manager is no way back to a more sorry he demanded five dollars! They have been laughed jet spray liquor wine Fenfan the Pen Fan! It's funny the little boy to the market manager made a Feiwen of gestures, words read "adopted her. I LOVO YOU! "and backwards out of the door! It seems that the story should end, when we used the meal came to the hall to see the small boys. Just different little boy in the hands of Rose has not. He is the corner of the hall to enjoy a happy start the meat folder membrane. When he saw the three of us are still playing to our live grimace! Smart, mischievous, lovely, honorable bub! ! ! In this section the "lesson", We "young", the "Teacher" substantial use of a series of marketing measures can not help the presence of the "students" admiration and embarrassment. First, the unique choice of the target markets : Small boys his target market and consumer groups at several major hotels and men, can not say that he has unique marketing options perspective. Hotel choice violation itself more to "sing" as customary. Most sing will choose commercial streets, parks, bars, and other young men and women often appear occasions, however, Small boys may know the other side of the competition will be more intense, tries to choose a relatively blank market -- restaurant. Small boys to the three big men as his sales target population, said real very high coefficient of difficulty. Perhaps he did not know cabins to be the three men, Perhaps he has passed his "market research" clarifying the basis of the three men condition and come prepared. In any case, this child chose to have very high coefficient of difficulty gaps in the market! Secondly, the marketing battle with the psychological support; little boy to take his use of various marketing measures in the face of three years of marketing 10 senior members of the so-called (when However little boy is not known), first need to have sufficient confidence and the desire to win support. Small boys in the whole marketing process was not all smooth sailing, but from time to time they encounter setbacks. However, the little boy is still with conviction, smiling faces and skills to conquer this is not his potential customers! "title is not afraid Tiger", That we really need these have been accustomed to their "dignity" and above all where the top "industry experts" Marketing their own conduct a thorough soul baptism! I am afraid that many of us have lost that "the more dangerous the more forward," the dauntless courage. Is replaced by "more corners of the old bulbs smaller" ultraconservative conservative mentality! Third, the ingenious marketing strategy and tactics : small boys in the whole "roses marketing" process, Marketing strategies and ideas very clear. First, the little boy put the initial marketing skills (marketing skills) in place very grasp. He knows the whole marketing process is completed must make these three men receive him. Small boys very politely knocked on the greetings of consumers right to his initial recognition Then came straight to inform him of the malicious. He may also know that he will be rejected, but he has been observing their target populations consumer mentality changes. Sure enough, when he was first rejected, he did not choose to give up, but to move quickly topic, begin the search for a common consumer weakness -- like flattery. Then he started the Northeast praised the "weaknesses" -- "money, soldier." As a result, consumers will target the so-called psychological comfort to the defense spending gradually relaxed. See their own strategies and tactics has achieved initial success, the little boy against the characteristics of the target population have the "trump card" -- a free gift! Just think, three more men outside of the northeast are not going to go for the 10-year-old boy disadvantaged individuals cheaper? ! So, five yuan money easily fall into the "marketing" of the sac. See their strategy had scored success, the little boy is protracted battle to expand. When he was in the implementation of further "marketing attack" before, He was fully aware of his service to the purchase of the precise target -- the market manager. Therefore, he was quick to deflect the attention -- as a market manager blog, Immediately after further enhance sales -- "spent 10 yuan each." At that time, the market manager of the consumer mind defense has been thoroughly gentle little boy as a strike destroyed completely. willing again to agree consumption secondary expense! Contrary to the small boys and manager of the market expected, the market manager to bring change -- only 10 yuan single bill. Small boys still calmly calmly to the outside of this! Fourth, fine follow-up to the after-sales service : Small boys in the process of marketing basically completed after he did not forget to consumers dedicated after-sales service. And to each one filled liquor. When he received 10 yuan money mischievous regards the manager of the market -- "Thank you, and adopted her." This official language only in a timely manner after-sales service to marketing in the second scored after a movement outside the scope! Perhaps "Rose Marketing," There are certain events and marketing link means is beyond common sense outside of some stuff However, in this most straightforward marketing activities of some so-called surface dust will be blown Ping Shi Jing, We can really rise in the marketing theory to the simplicity of them bathed in the spring and reality! Marketing sector as some people often in textbooks to find the so-called theory of marketing fulcrum, always keep eyes will stare at a certain successful people in a typical case of the analysis, cultured re-discover the new world was shocked by the new marketing Dafa, might harbor the illusion of a certain anatomical marketing guru, Analysis of some masterpieces of our ancestors eight generations Marketing genes! To obtain its own weight of newborn nirvana ... now it's really a bit ridiculous! ! ! In fact, in the so-called professional marketing or planning teams, really hidden many of the "top-heavy shallow foundation, Zuijian rind empty belly "of the people, they do not know how to discover real, or will you, adding color to show off the wealth of marketing theory, everywhere will either plagiarized other people's words for permutations and combinations to put together their so-called high for, or will be listed in the forefront of digital crashed then tried to make the deepest Even for the "Ariadne" These people really should we sing for the lovely little boy to learn some real "truth" capability. We are actually marketing to make some real contribution!